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Your Global Partners in the Business of Innovation

Atir Jaffe

  • Partner
  • Tel Aviv
Atir is a Partner in the Hi-Tech Practice Group at Pearl Cohen's Tel Aviv office. With over 20 years experience, Atir’s practice focuses on hi-tech, media, communication and medical device sectors, with an emphasis on private equity investments, mergers and acquisitions and intellectual property issues.


“I am a long-distance runner and always look at the long-term goal. This is something I apply to in the business journey of my clients”.

Dealing with a variety of transactions and having the experience in representing founders, companies, investors and partners, has made me a “go-to” attorney for my clients, from the very early stages of their deals, all the way to their success”

With over 20 years of practice in advising clients within the technology sector has provided Atir with the underlying foundations to deal with and contribute to the most complex transactions and matters, both from the founders and company’s side, as well as from the funds and investors’ side.

Atir is involved in the creation of the ventures, from establishing the strategy and business, all the way to the details of the puzzle which, eventually, composes the big picture.

With a cutting edge and creative approach and a focus on achieving his clients’ goals, Atir represents founders and companies in a wide range of industries and sectors, from their idea and pre-seed phase to their mature and growths’ stage and through their exits.

Utilizing his extensive experience and knowledge, Atir represents foreign and local entrepreneurs, start-ups, managers and partners in the formation of private equity and venture capital funds and in their commercial transactions. This includes matters of sophisticated licensing agreements, distribution, Joint Venture, and Exists – M&A transactions to IPO’s – in Israel and abroad.

Prior to joining Pearl Cohen, Atir was a Senior Partner in the Hi-Tech and Corporate department at Fischer Behar Chen Well Orion & Co.

A 2020 Legal 500 Recommended Lawyer.
"Atir Jaffe is the name to note for VC fund formation."
Atir Jaffe is the firm's key contact for funds and investment work; he recently advised 2B Angels on a Series D investment in Yotpo in a financing round totalling $51m.
A key figure is hi-tech and venture capital specialist Atir Jaffe, who advised Keshet International Broadcasting on the formation of a $55m venture capital fund, and also assisted with the formation of the new Israeli impact fund, COPIA Agro & Food Technologies Fund. In the private equity space, the team handled the formation of the AP Partners Fund, which reached over $82m in its initial closing.