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Peter Kirschenbaum

  • Of Counsel
  • New York
Peter has a proven ability to provide effective legal counsel to businesses of all sizes across a wide range of industries.


Peter is an accomplished specialist in trademark law.  He has a proven ability to provide effective legal counsel to businesses of all sizes across a wide range of industries.  Peter provides strategic legal advice on all aspects of using and protecting trademarks and managing brands, including:
  • researching the availability of proposed new marks;
  • prosecuting trademark applications;
  • maintaining trademark registrations;
  • managing trademark portfolios;
  • trademark licensing and trademark provisions of corporate transactions;
  • enforcing trademark rights and responding to claims of trademark infringement; and
  • advising on the proper use of trademarks owned by others
Peter previously served as lead in-house trademark counsel for JPMorgan Chase and its predecessor Chase Manhattan, where he oversaw the integration of five major trademark portfolios following successive mergers and acquisitions.



  • ”Legal Considerations Around The Use Of ‘Retired’ Brands”, CPG Matters website, November 2017.
  • “A Judge’s View Of The Saul Lefkowitz Moot Court Competition”, INTA Blog, March 2017.
  • “Trademarks & Small Businesses”, Home Business Magazine website, February 2017.

Speaking Engagements:

  • 2015-2020: International Trademark Association-Saul Lefkowitz Moot Court Competition Oral Argument Judge, Eastern Regional Final
  • 2016-2020: Host, International Trademark Association Roundtable Annual Review Of Key U.S. Trademark Decisions
  • March 2016: Panelist, The Knowledge Group Webcast, “Fair Use In Trademark Law”
  • March 2015: Host, International Trademark Association Roundtable “Effectively Managing A Global Trademark Portfolio”

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