Written by: Haim Ravia, Dotan Hammer
On July 26, 2026, the Central Elections Committee for the 26th Knesset, chaired by Deputy President of the Supreme Court Justice Noam Solberg, published new rules on compliance with disclosure obligations regarding election campaign publications that constitute deepfakes. The rules were issued pursuant to Section 2A2(b) of the Elections (Propaganda Methods) Law, 5719-1959, as recently amended to address AI-generated and digitally manipulated content in election campaigns.
The rules define a “disclosure notice” as either a textual statement that the content — in whole or in a specific identified part — was created by digital means and was not originally recorded, or was edited by digital means in a manner that materially altered it; or alternatively, a standardized symbol specified in the rules’ appendix. Two distinct symbols are prescribed: one for content that was entirely or predominantly created by digital means, and another for content that was materially altered by digital means.
The rules establish detailed formatting requirements for disclosure notices. Notices must appear on a plain background, in a color with high contrast to the background, in a prominent position, in a legible and clear font (not condensed or horizontally reduced), and in the same language as the content. For printed content or digital images, the font size must be at least 5% of the content’s height or 10 points, whichever is greater. For audio-only content without a visual component, the disclosure must be read clearly at the beginning and end of the content, at a volume and speed not materially different from the rest of the content. For video content, the disclosure must appear throughout the entire duration of the content, with a font size of at least 5% of the screen height or width, whichever is greater.
The rules establish a presumption of compliance: a person who attaches a disclosure notice in accordance with the rules is presumed to have complied with the disclosure obligation under Section 2A2(a) of the Law. The rules expressly state that they supplement — and do not derogate from — any other legal requirements regarding content labeling, disclosure obligations, and content accuracy.
Click here to read the Central Elections Committee’s deepfake disclosure rules (in Hebrew).
